What is the 20:225 rule and why is it so important for your accounting firm (and for your clients too)?
Whilst researching content for our new event “Unleash the Heroes Within“, we came across the 20:225 rule and it blew our minds! It also blew the minds of attendees at that event and at subsequent talks we’ve given.
So what is it all about?
Well, most people have heard of the 80:20 rule. For example, 80% of your revenue comes from 20% of your clients. And whilst that’s probably true, it hides the bigger picture and maintains the status quo. That’s because, we assume the other 80% of our clients are generating 20% of our revenue and therefore contributing to our overheads.