get clarity for your firm

increase net profit by 125%*


Clarity is the global business advisory solution for accountants, bookkeepers and advisers – making business simple

Actionable strategies, systems and tools to build your ideal firm and create more money, time and freedom:

Grow recurring revenue by 50%

Increase your net profit by 125%

Easy to implement & simple to use

Free up more of your time

Give the firm more freedom

*if you believe 125% is too magical
calculate your firm’s potential with our calculator
AE Awards

Help your clients understand their numbers, create a world class business and access the cash to grow and exit their business – integrating seamlessly with Xero and QuickBooks.

You can of course enter data manually.

what our members say

Clarity is a great business advisory platform for having the right conversations with business owners and helping them to set clear goals and actions.
It's super easy to use, and means that the rest of the team can get involved, rather than me being the bottle neck. This ultimately means we can support more clients with the tailored help they need.

The support is amazing!

Sharon Pocock

Kinder Pocock

Clarity HQ is a great tool to start the advisory conversations and set some goals and action plans. Intuitive and a tool the team can use so great for developing the team into the advisory space too. Love the fact that all clients are on a dashboard and we can benchmark within our portfolio of clients and grade them too. Brilliant. The support from the Clarity team is top notch too... Massively supportive and encouraging.

Debbie Whitaker

Not Just Numbers

This is hands down the easiest software I've ever had to implement. Within just two weeks, I had spoken to six clients and generated an additional £42K GRF, at no extra cost!

I believe Clarity should get commission from various other advisory apps in the eco-system as it positions them so nicely, and really is a gateway for them!

Graeme Tennick

Graeme Tennick & Co Accountants

what is clarity.

Helping your firm and your small business owner clients earn more money, have the life you want and achieve your goals.

Help you to understand your numbers and how to make them better.

Provide you with a step-by-step guide to help you create a world-class business.

Access to the cash, funding and investment needed to help you grow & exit your business.

our platform.

Watch this video to see how our clarity. platform can help you.

why clarity.

Small business owners are the backbone of the global economy and their success is vital to our success. Here are some statistics about small business success rates and why they need a Clarity accountant to help them.

40% reach 5 years and only 10% last more than 10 years.

Those that remain in business work harder for smaller returns, with increased competition as they earn less now for their time than when they were employed.

If more small businesses were successful, they would contribute towards employment, wealth generation and the wider community.

95% of all businesses in the world are small. That’s 163 million small businesses.

We want to give every small business owner around the world clarity, so that they can create a better business for themselves, a better life for their family and team, and ultimately contribute towards creating a better world.


Creating your ideal accounting firm to help you earn more money, have the life you want and achieve your goals, as well as your clients.


Clarity has been built mobile first to ensure it works with iPhone, iPad, Android phones and tablets as well as desktop on Windows and Mac.

cloud connected

Seamlessly linked to your clients’ accounting data from Xero and QuickBooks Online or enter the data manually.

your numbers

Know where your clients are with 7 key numbers they need to understand how their business is performing.

ideal goals

Play together with your clients’  7 key numbers to know where they want to be and see the total effect on profit and cash.

clear strategy

Create an action plan, growth plan and funding plan with suggested tasks to prompt your team to help clients achieve their goals.


Learn and access systems, processes, template emails, agendas and checklists to build your ideal firm and deliver success to your clients.


data room

Verify essential business documents and assets in clients’ own data room ready for when they require borrowing, funding or exit.

portfolio view

Powerful insights all on one screen. Sort clients to segment them, filter clients to benchmark and improve clients’ numbers all at once.


If you’re an accountant, bookkeeper,

coach or mentor

If you’re a small business owner who is not working with a Clarity Advisor Partner


Meet the Clarity leadership team.

Aynsley Damery

CEO & Founder

Steven Briginshaw

COO & Founder

Ross Huelin

Chief Technical Officer


For every interaction with Clarity we will, on your behalf, make one of the following impacts:

Provide training for a social entrepreneur.

Protect a young girl from trafficking.

Plant a tree to provide nutritious fruits or vegetables.

At Clarity, we are proud of our partnership with the global giving movement – B1G1 – and of doing our bit to help contribute towards achieving the UN Global Goals.