To ensure that small business owners recognise and are willing to pay for the value we provide, we must structure our “intelligent friend” service in the right way.
Here are a few tips on how to do just that:
Speak their language
Communicate the benefits of our services in terms that resonate with business owners. Focus on outcomes like improved cash flow, increased profitability, and time savings rather than complex accounting jargon.
Demonstrate the value
Show clients how our expertise can help them make better decisions, reduce risks, and achieve their goals. Offer specific examples of how our services have positively impacted other businesses.
Establish a rapport with clients by being genuinely interested in their success. Offer a safe space for them to discuss their concerns, and be a supportive and empathetic listener.
Leverage our skills
Use our analytical and critical thinking abilities to offer insightful advice and guidance. Help clients understand the financial implications of their decisions and how our expertise can make a difference in their businesses.
Regularly check in with clients to discuss their progress and address any concerns. Offer tailored advice based on their unique circumstances and goals.