Back to Team

Meet our CEO and founder

Aynsley Damery BComm (Hons), FCA

BComm (Hons), FCA

Aynsley is a chartered accountant, multi-award winning entrepreneur and international keynote speaker.

He has advised thousands of businesses around the world and sits as an advisory board member on a number of companies and charities. He is considered one of the most influential accountants in the UK and has co-authored an international best seller.


Aynsley believes in inspiring entrepreneurs to create a better world. From a very early age he was introduced to small business through his father’s and other family businesses.

He gained a deep understanding of the issues that small business owners have to overcome, and saw first-hand the reliance families place on the success of their business, often left with nowhere to go and with no-one to help.

He graduated with an honours business degree from the National University of Ireland and previously worked as an assurance manager with KPMG in the Channel Islands; specialising in the audit of banks, trusts and captive insurance companies. Aynsley left KPMG in 2000 to become a partner in Tayabali Tomlin, a multi-award winning accounting firm in the UK. Aynsley was instrumental in transforming the business from a traditional regional accounting firm.

In 2014, he founded the niche business advisory practice, Accounting for Entrepreneurs, to help small business owners make more of an impact, winning further national and international awards. The firm was named as one of the World’s Most Inspiring Accountants, a global runner-up in Intuits’ Firm of the Future and was awarded Best Advisers to Small Businesses in the UK at the end of 2016.  It was also named Most Innovative Accounting Firm in the UK for three years in a row for the way it did business. In particular, Accounting for Entrepreneurs work was recognised in the areas of brand, culture, social purpose, customer value propositions and use of technology.

Aynsley sold Accounting for Entrepreneurs in 2018 to Crowe, one of the worlds largest accounting networks.

International keynote speaker

Aynsley is a regular keynote speaker and has presented a number of times at the ICAEW Annual Practice Conference and QuickBooks Connect in the US and the UK.

He was recently invited as a guest to Sir Richard Branson’s Necker Island, to speak to a group of entrepreneurs from around the world about how to scale profitably.  Aynsley regularly ranks in the top 10 of #AccountingTop100 and #Economia50, which list the most influential accounting professionals on social media worldwide and in the UK.

Why Clarity?

“When I was at KPMG, I saw how much help larger businesses received.

But when I joined a smaller firm, I was shocked by the lack of support small businesses owners really got. I wanted to change this and that’s why I created a range of innovative advisory and added-value services, for which we won international recognition. Accounting for Entrepreneurs raised the bar for the services accountants provided to small business and I believe that the Clarity platform will be another giant leap forward.

I am delighted to have met with other like-minded entrepreneurs and accountants. It was great to learn that I am not alone in thinking that small business owners matter and don’t currently have all the right tools and support to achieve their full potential. The whole Clarity team unite in our passion to help small businesses thrive”.

Back to Team

More of the Clarity Team

COO and founder

Steven Briginshaw

Meet Steven
Clarity HQ - Steven Briginshaw
Steven Briginshaw
Head of Business Development

Kelly Hurst

Meet Kelly
Kelly Hurst
Head of Member Success

Sean Smith

Meet Sean
Sean Smith Clarity
Sean Smith


Clarity has created a calculator to show you how you can improve the profit potential in your accounting firm.

Use our Calculator

Book a call

Want to find out more? Book a call with our team to find out if Clarity is a good fit for your team, clients and accounting firm.

Book a Call

View pricing

There is a package to suit every size of accounting firm. From start-up to global giant, there’s something for you.

View all our pricing schemes

Enter your details to download The 7 Reasons Why 'Business Advisory' Isn't Working report

Please note that our website uses cookies. To learn more about our cookies, how we use them and their benefits, please read our Privacy Policy.