Why “Potential realised.”?
Brand is important for any business. If I were to try and describe it, brand is how you are perceived in the world. The idea that pops into people’s heads when your company is mentioned. Amongst others, it’s what you do, how you do it, the problem you solve and the feeling you create.
Internally, brand is the consistent message you portray in all your marketing content and on your website. It’s the journey you take your customers on and, therefore, touches all areas of your business.
Externally, it’s customers knowing what you do, what problem you solve for them and how you solve that problem. It’s not only what you do but how you go about it too. For example, being honest, having integrity, being environmentally or socially responsible.
Having a clear and consistent brand is vital for the success of any business.