A vision statement helps to define your practice’s purpose, focusing on the goals and aspirations of your firm.
These statements are designed to be uplifting and inspiring. They’re also timeless: even if the practice changes its strategy, the vision will often stay the same.
Clarity – “To guide every business owner to create a better business for themselves, a better life for their family and team, and ultimately contribute towards creating a better world”
Nike – “To bring inspiration and innovation to every athlete in the world.”
IKEA – “To create a better everyday life for the many people.”
Your clients, prospects and team can be genuinely inspired if their organisation has a compelling vision and a clear and worthwhile mission. And as you can see these can be powerfully expressed in a well-crafted vision statement.
So, how do we write one?