We’ve always tried to explain to our members that you don’t need to be an expert in every aspect of business to add value to that client’s business.
We talked to a member this week who shared a story that shows this well.
Typically, you wouldn’t expect your accountant to have in-depth knowledge of marketing principles or know how to run an end-to-end marketing campaign. And for this reason, our member was nervous about talking with their client about this aspect of their business. But it was on the agenda, so the point was raised. The client realised they had neglected their marketing strategy for the last six months, as the day-to-day had gotten on top of them.
So off the back of their accountant just asking the question about marketing, not being an expert in the field, the client has now dusted off their old marketing strategy. And has tasks over the next few months to revamp it and get help from marketing specialists to roll it out, which their accountant is now going to hold them accountable to.
This shows that you don’t need to be an expert before talking to a client about an aspect of their business; talking to them about it can sometimes be enough. They can find an expert if they need one, but without you highlighting it in the first place, they wouldn’t be able to work on and improve that area of their business.
